Eco-Chic: 9-Free, Trendy Names, Cruelty-Free, Fashionable Colors and Made in the USA

During and after my pregnancy, I shopped for eco-friendly, vegan and cruelty-free beauty products and concluded the choices for safer products were very limited. I decided to combine my love for science (biology degree with a minor in chemistry) with my love for fashion and health/wellness ! Upon doing so, SHOO was born!

SHOO is an eco-friendly but yet stylish and a trendy nail polish and lipstick brand. The nail polishes are vegan, cruelty free and made in the USA and the lipsticks are infused with shea butter and essential oils such as avocado oil, jojoba oil and grape seed oil. The colors and names of our products are very trendy and are based on fashion, travel, and the lifestyle experiences of women world-wide. 

Since the launch of SHOO, my journey has allowed me to meet so many amazing women and girls who are empowering themselves and their communities.  I am fortunate they have chosen SHOO as their eco-friendly beauty&cosmetic brand which is giving me the opportunity to make a SHOO print in this industry for safer and stylish products.

More products will be added in 2018, thanks to our wonderful customers, so please stay tuned for the spring/summer launch.

Again, thank you for choosing SHOO as your beauty&cosmetic brand. You have made this opportunity worthwhile.


S. H-Vickers