Eco-Chic: 9-Free, Trendy Names, Cruelty-Free, Fashionable Colors and Made in the USA

During and after my pregnancy, I shopped for eco-friendly, vegan and cruelty-free beauty products and discovered the choices for safer products were very limited. I decided to combine my love for science (biology degree with a minor in chemistry) with my love for fashion and health/wellness ! Upon doing so, SHOO was born!

SHOO is an eco-friendly, but yet stylish and a trendy nail polish brand that is Free of Formaldehyde, Camphor, Formaldehyde resin, Toluene, and DBP.  The brand isn't completely organic; however,  SHOO is also Vegan, Cruelty Free, and Made in the USA. The colors and names of the polishes are based on my love for fashion, travel, the lifestyle experiences of women world-wide. This amazing journey has afforded me to meet the most amazing women and girls who are empowering themselves and their communities with style and grace and what a great pleasure to know they chose SHOO as their nail polish brand.

This is just the beginning for us and we want to thank you for believing in the brand well enough to share with your family and friends. Until next time, continue to SHOOshine


S. H-Vickers